The study attempts to reveal the doctrinal foundations of Hungary’s sweeping sub-national governance reforms (SGRs) that took place in the period 2010-2014. It compares actual SGRs with internationally mainstream doctrines of major contemporary reform, to determine the extent to and the ways in which Hungarian SGRs are a mixture of these trends as opposed to being a novel paradigm of its own. The study concludes that Hungary’s reform path substantially diverges from all three major reform paradigms examined—that is, New Public Management, New Public Governance, and the Neo-Weberian State. We end with the proposition that this deviation is not of an unintended or accidental nature; rather, it seems to be part of a coherent and rationally pursued vision of (sub-national) governance, possibly referred to as "illiberal."