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Disadvantaged Minorities' Use of the Internet to Expand Their Social Networks

Communication Research

Published online on

Abstract

An essential argument of the social diversification hypothesis is that disadvantaged groups use the Internet rather than face-to-face communication to broaden social networks, whereas advantaged groups use the Internet to reinforce existing network ties. Previous research in this area has not accounted for both online and off-line communication, has only been examined with cross-sectional data, and has primarily been studied in Israel. To address these gaps with a U.S. data set, 2,669 conversations were analyzed over 6-day periods using ecological momentary assessment (EMA). Indeed, unlike participants from racially or educationally advantaged groups, participants who were from a racially marginalized group or lacked college training were more likely to broaden social networks online rather than face-to-face with interracial and weak tie exchanges. This proof of concept of social diversification theory across cultures is the first to use real-time, within-person measures of both race and tie strength.