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Discussion of Shared Information Can Increase the Influence of Divergent Members

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Communication Research

Published online on

Abstract

Based on the theoretical frameworks of information-sharing in groups and the linear discrepancy model, this study highlights the importance of communicating shared information for a divergent member to influence a group. Participants received information concerning whether "under God" should be in the Pledge of Allegiance. After stating individual opinions, they discussed the issue in small groups and came to a group decision on a continuous, ordered scale. Low divergent members, who had opinions closer to the average of other group members, had more influence than high divergent members. Group members with high divergence were more confident and talked more than others. However, there was no relationship between amount divergent members talked or their confidence level and their amount of influence. Highly divergent group members who mentioned more shared information were more influential and came across as more knowledgeable.