Brazil is undergoing a paradigm shift in its approach to racial inequality. Once eschewing race, legislators and other policy makers are now vigorously implementing racial quotas in public institutions of higher education. In this paper, we explore public opinion on racial quotas using the 2010 and 2012 AmericasBarometer. In 2010, a surprising majority of Brazilians strongly supported these policies. Afro-Brazilians and individuals with lower levels of education were more likely to express strong support compared to whites and those with higher levels of education. In 2012, a question format change that set up a zero-sum game scenario between afro-Brazilians and others resulted in a dramatic fall in that support. Interestingly, those 2012 results show that education, and not race, contours support. We discuss possible explanations for these particular patterns of public opinion on racial quotas in Brazil.