While the reality television phenomenon Big Brother has received much scholarly attention, its past and present status as space of prolific representation for lesbian, gay, bisexual, transgender identities has been largely uninterrogated. This article seeks to address this gap, focusing on Big Brother UK. In contrast to popular claims that the inclusion of lesbian, gay, bisexual, transgender participants within the show has engendered a climate of ‘tolerance’ and ‘acceptance’ for sexual minority identities in contemporary British society, I argue that, in line with the broader reality televisual mandates of emotional authenticity, intimacy and excess, lesbian, gay, bisexual, transgender visibility has been, and continues to be, contingent upon the articulation of a kind of queer emotional suffering. I contend that this suffering is a result of the continuing ‘otherness’ of lesbian, gay, bisexual, transgender people to heterosexual norms of personhood, and while incredibly complex, I argue that the representations of this suffering within Big Brother work ultimately to reproduce the heteronormative.