The purpose of this study was twofold: to define the fashion marketing forum - a collection of publication outlets where fashion marketing scholars can effectively exchange ideas, learn from each other’s work, and maximize contribution to the field - and to analyze the contributions of individuals and institutions to the fashion marketing forum. For the first purpose, a select group of fashion marketing scholars was contacted in order to identify a list of 14 journals, which could define the fashion marketing forum. For the second purpose, the defined forum was reviewed from 2004 to 2014, utilizing established methodology. Specifically, a total of 992 fashion marketing articles were identified, reviewed, and coded for authorship and institutional affiliation, and then analyzed based on four different measures designed to control the various factors. The results of this study provide a current snapshot of publishing activity in the field of fashion marketing.