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The Development of Quality Standards for Rural Farm Accommodations: A Case Study in South Korea

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Journal of Hospitality & Tourism Research: The Professional Journal of the Council on Hotel, Restaurant, and Institutional Education

Published online on

Abstract

This study adopted a Delphi method to identify suitable criteria for evaluating the farm accommodation quality and applied the analytic hierarchy process to determine the relative weights of those evaluation criteria. A case study was then conducted to assess and rank 275 selected farm accommodations by adopting the proposed quality framework in order to obtain an accepted quality standard. Results of analyses with the data achieved through direct inspection of those operations and interview with their operators are shown as quality standard assessments of participating farm accommodations. Potential improvements that farms can make through the quality standard are also provided. Finally, this study suggests that the quality framework and evaluation results be used as a guide for farm accommodations to develop, review, and improve the quality and its management.