Sea level rise is one of the climate change effects most amenable to adaptation planning as the impacts are familiar and the nature of the phenomenon is unambiguous. Yet, significant uncertainties remain. Using a normative framework of adaptive management and natural hazards planning, we examine how coastal communities in Florida are planning in the face of accelerating sea level rise through analysis of planning documents and interviews with planners. We clarify that communities are taking a low-regrets incremental approach with increasingly progressive measures motivated by confidence in planning intelligence and direct experience with impacts attributable to sea level rise.