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Development of a Scale to Measure Perceptions of Stewardship Strategies for Nonprofit Organizations

Journalism & Mass Communication Quarterly

Published online on

Abstract

Through a survey of nonprofit stakeholders, this research builds on previous studies that have explored the construct of stewardship and advances a new measurement model. Findings provide a new conceptualization of the construct with five dimensions, rather than the previously theorized four-dimension solution. Theoretical, measurement, and practical applications are discussed.