Development of a Scale to Measure Perceptions of Stewardship Strategies for Nonprofit Organizations
Journalism & Mass Communication Quarterly
Published online on March 24, 2016
Abstract
Through a survey of nonprofit stakeholders, this research builds on previous studies that have explored the construct of stewardship and advances a new measurement model. Findings provide a new conceptualization of the construct with five dimensions, rather than the previously theorized four-dimension solution. Theoretical, measurement, and practical applications are discussed.