Independently owned news websites are an emerging but understudied part of the changing news business. This study applied resource-based theory to an analysis of the longevity of these mostly small-scale entrepreneurial ventures. The results show that as an aggregate sample, the sites do not fit the theory’s expectations. Disaggregating the sample by the sites’ basic business model uncovered clear differences between for-profits and nonprofits in the effect of resources on their longevity. The sharpest difference was for "product reputation," which had inverse effects between the two groups.