This research sought to demonstrate how institutional complexity within the field of college athletics in the United States offers conflicting prescriptions for ethical leadership. With college athletics serving as the context for this investigation, data were collected from 14 athletic administrators at four universities. Participants suggested that ethical leadership in college athletics consisted of prioritizing the institution while integrating servant leadership. We discussed how these two logics are conceptually incompatible, thereby creating conflicting perspectives as to what it meant to be an ethical leader. By incorporating an institutional logic perspective, we demonstrated that conceptions of ethical leadership are subjected to engrained ideals that may not always be compatible as they lend themselves to differing ethical frameworks. The contextual implications as well as the broader discipline implications of this research are discussed.