This article analyses user-generated YouTube cut and mix videos of irregular migration as producing communicative memory of those who have suffered at Europe’s external borders. Visual and textual analyses examine a neglected perspective on the study of media representations of migration by examining a particular practice through which people engage with news images and participate in (re)construction of collective memory in relation to irregular migration. The analysis shows that while hegemonic Eurocentric imagery prevails also in the vernacular amateur productions, re-mixing different cultural productions nevertheless complicates the representation of irregular migration and affords alternative positions. The article examines an emerging area in memory studies: practices of vernacular commemoration and its convergence with more institutionalized and professional media and memory practices. The videos are communicative reactions to emotionally disturbing news images of suffering – the public’s re-articulations of migration and migration control, which nevertheless are constrained into the existing mainstream media framings and entertainment economies. This type of performative citizenship is crucial for social equality, particularly since non-performance of memory in relation to contemporary migration tragedies has dominated European public spheres.