This study’s goal was to analyze the contents of the S&P 500 companies’ mission, vision, and values statements to measure the extent to which they reflect the concept of sustainability. Data were collected from public domains (reports and websites) between April and June, 2013. Using inductive methods, we assessed corporations to reflect sustainability when their stated goal was not only to generate profits but also to care about people and the planet. The theme "generating the profit" emerged in 69.2% of the companies, while other themes of "caring for the people" and "safeguarding the planet" appeared respectively in 34.0% and 14.8% of the companies. About 12.0% of the companies had the triple bottom line (profit, people, and planet themes) in their strategic documents. Logistic regressions showed a sectoral difference in the emergence of profit, people, and planet themes. These findings are expected to instigate a healthy debate on sustainability.