The article distinguishes between subjectivist and objectivist interpretations of scientific method, links subjectivism with good reasons, and argues its uselessness for our understanding of science. It applies the distinction to the method of falsification, explains why objectivism regards falsification to be conjectural, immune to the Duhem–Quine thesis, and immune to the problem of underdetermination. It confronts the falsifying mode of inference with the fallacy of begging the question and with the paradox of inference, and suggests how modus tollens helps scientists to find out that a tested theory is false, in spite of the fact that the falsity of the theory is asserted in its premises.