The accurate modeling of thermal gradients and distortion generated by directed energy deposition additive manufacturing requires a thorough understanding of the underlying physical processes. One area that has the potential to significantly affect the accuracy of thermomechanical simulations is the complex forced convection created by the inert gas jets that are used to deliver metal powder to the melt pool and to shield the laser optics and the molten material. These jets act on part surfaces with higher temperatures than those in similar processes such as welding and consequently have a greater impact on the prevailing heat transfer mechanisms. A methodology is presented here which uses hot-film sensors and constant voltage anemometry to measure the forced convection generated during additive manufacturing processes. This methodology is then demonstrated by characterizing the convection generated by a Precitec^® YC50 deposition head under conditions commonly encountered in additive manufacturing. Surface roughness, nozzle configuration, and surface orientation are shown to have the greatest impact on the convection measurements, while the impact from the flow rate is negligible.