This paper explores the spaces in which fashion is displayed and consumed. In order to ‘place’ fashion space within the contemporary city, the paper focuses on a set of alliances between art and fashion in the making of current consumption space. The collaboration between art and fashion opens up a means to critically explore how representational worlds are brought into being and offers new ways to understand how creative activity can be rooted in (and reflective of) broader social, economic and cultural concerns. Such collisions and collusions represent a key means of making and shaping commodity and brand value.