A follow-up reflection on the writing of "Family Feuds are Forever" explores how writing autoethnographically is not an innocent practice. When we write, we become vulnerable to others’ readings of our words and lived experiences. Yet, as writers of social science texts, we welcome this vulnerability, and in doing so, we discard our innocence. We create interpretations of events and a record for ourselves, and others, that are subject to outside and inside scrutiny. This reflection explores how writing autoethnographically as in "Family Feuds are Forever" challenges us to be ethical with ourselves and others.