The growing participation in social networking sites is altering the nature of social relations and changing the nature of political and public dialogue. This article contributes to the current debate on Web 2.0 technologies and their implications for local governance through the identification of governance models to be adopted by local governments if Web 2.0 technologies are implemented for providing public services. Also, this article analyzes whether the political competition could be an attribute that could explain the governance models to be adopted by municipalities. To achieve this aim, an e-survey during the period of May–July 2014 has been performed by policy makers responsible of strategies for e-government in Spanish municipalities. Findings indicate that policy makers are mainly prone to implement Web 2.0 technologies under the "Bureaucratic Model" framework, keeping the leading role in this implementation. Nonetheless, political competition seems to be essential to understand the findings of this article. Thus, majority governments are prone to implement collaborative models of governance, whereas minority governments are in favor to implement noncollaborative models of governance.