Immigration to Israel by Jews from western countries has been growing over recent years. Jerusalem attracts more of these mainly religious immigrants than any other city in Israel. They are a desired population by the State of Israel, and for many reasons can be considered privileged immigrants. The way Diaspora Jews imagine Israel and Jerusalem plays a crucial role in their decision to move there. Many of these lifestyle/homecoming immigrants find their way to Baka, where they can live near other expatriates and enjoy the comforts of the ethnic enclave. The paper deals with the spatial and cultural implications that privileged lifestyle migration has on the space in which it settles. It focuses particularly on the case-study of English- and French-speaking Jewish immigrants who live in Baka and on their effects on the neighbourhood’s gentrification process, its real estate market and issues of consumerism and belonging.