We study a continuous‐time financial market with continuous price processes under model uncertainty, modeled via a family P of possible physical measures. A robust notion NA 1(P) of no‐arbitrage of the first kind is introduced; it postulates that a nonnegative, nonvanishing claim cannot be superhedged for free by using simple trading strategies. Our first main result is a version of the fundamental theorem of asset pricing: NA 1(P) holds if and only if every P∈P admits a martingale measure that is equivalent up to a certain lifetime. The second main result provides the existence of optimal superhedging strategies for general contingent claims and a representation of the superhedging price in terms of martingale measures.