The paper examines how extended producer responsibility (EPR) as an environmental policy approach and, more broadly, product management strategies are characterized within corporate social responsibility (CSR). The author summarizes the key concepts and arguments for sustainable product management strategies with an emphasis on the collection of discarded products at end of life, and identifies primary tools for recognizing and advancing product management strategies within CSR such as sustainability reporting and product standard and certification programs. The article analyzes 121 CSR reports for references to EPR and, more broadly, end‐of‐life management strategies for discarded products. It concludes with recommendations as to how CSR practices can more effectively recognize product management strategies as well as how EPR policy can be enhanced to further embed product end‐of‐life management strategies and activities within the CSR activities of firms. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment