I argue that much moral disagreement between cultures centers on what metaethicists call “thick concepts,” such as cruelty and courage. The main question I will address is “What are the advantages of combining virtue ethics with casuistry for addressing thick concepts central to media ethics disagreements between cultures?” A related secondary question is “How does this framework compare with ‘global media ethics’ approaches that prioritize thin concepts, such as ‘right’ and ‘ought?’” I will argue that the virtue/casuistry combination: (a) preserves the contexts that give thick ethical concepts their meaning; (b) conceives of moral agents as situated selves and confirms the value of moral expertise; and (c) presses for closure while resisting codification.