This project argues that multidisciplinary methods and work to reconsider key concepts are critical if media ethics scholarship is to continue to mature. It identifies 3 dimensions of a reoriented framework for media ethics theory: one that conceptualizes moral motivation as the focus of inquiry at the individual level; another that focuses on promising assessments of autonomy and organizational influences for a transformed media landscape; and a third that applies formalist virtue ethics as the best framework for normative claims arising from the first 2.