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Media Ethics Theorizing, Reoriented: A Shift in Focus for Individual‐Level Analyses

Journal of Communication

Published online on


This project argues that multidisciplinary methods and work to reconsider key concepts are critical if media ethics scholarship is to continue to mature. It identifies 3 dimensions of a reoriented framework for media ethics theory: one that conceptualizes moral motivation as the focus of inquiry at the individual level; another that focuses on promising assessments of autonomy and organizational influences for a transformed media landscape; and a third that applies formalist virtue ethics as the best framework for normative claims arising from the first 2.