This paper presents the results of an experimental study that examined the employment opportunities of Austrians with and without a migration background when applying for job openings. Previous experiments used applicants’ names as indicators for different ethnicities, but this signal may not always be perceived as intended by the experimenters. In this study, a novel approach was applied that signals ethnic background using carefully matched photos as distinct visual cues. While the results document employment discrimination against all groups with a migration background, it is most pronounced for applicants with African heritage. To determine why and when discrimination occurs, an array of firm‐ and job‐specific characteristics were examined. However, they offer little help in explaining the level of employment discrimination in Austria.