The technological changes that have occurred since the mid‐1960s in Argentine agriculture – first the Green Revolution and then the Agribusiness Paradigm – have been conceptualized as revolutionary not only with regard to their productivity improvements but also because they brought with them a change of mentality. Based on two different business conceptions, during each period an agrarian elite led the ‘revolutionary’ process, offering a technological response as the means of guaranteeing agriculture's ‘survival’ after various crises. For each period, we can identify a correspondence between the status given to technology, the conception of business and the type of government regulation. This paper analyses how the proposition of a ‘technological revolution’ corresponds to the construction of the ideological leadership through which the agrarian bourgeoisie managed to orientate agrarian development.