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Imminent Entry and the Transition to Multimarket Rivalry in a Laboratory Setting

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Journal of Economics &amp Management Strategy

Published online on

Abstract

In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre‐ and postentry production when there is an announced time of possible entry; some markets experience entry and other do not. In all preentry markets competition is more intense. Postentry behavior in all markets is more competitive compared to a baseline that had no threat. There is evidence that postentry multimarket contact raises outputs in those markets that did not experience entry, behavior we generally refer to as a conduit effect.