Recent developments in EU (European Union) support literature confirm that citizen attitudes towards the EU are shaped by both input‐oriented factors relating to the procedural fairness of the system (e.g. political representation and identity) and output‐oriented factors based on the EU's capacity to yield economic benefits. This article builds on these models by suggesting a theoretical framework of support that is driven by both perceptions of the economy and political efficacy. Using data from the 2013 Eurobarometer 80.1, I find that political efficacy is a key predictor of public opinion towards the EU and that citizens who feel their voice is represented in the EU are more likely to maintain support for the EU even when their perceptions of the economy are poor. The findings in this article have particular significance to the puzzle of declining support for the EU following the onset of the ‘great recession’ in 2008.