Special Economic Zones (SEZs) are important vectors of neoliberal globalization in India. Despite facing widespread resistance against the proposed land acquisition for these zones, they are still being promoted across the country. We argue that the wealth redistribution to the country's elites and the fractured resistance movements enable neoliberalism and its practices to grow in the countryside. Using a private sector SEZ in Gurgaon as a case study, this article explores how special economic zoning, as a neoliberal policy, has been implicated in the spatialized production of poverty. We also show that the main actors who promote neoliberalism in India (the state and the large‐scale urban private sector) have found a seemingly unlikely ally in rural India in the form of farmers with large landholdings, rural elites who are willing to let go of their land under certain conditions. The data for the article was collected in India in 2009–10.