This article presents a case study of how a user‐centered design (UCD) approach was utilized during the addition of interactive masking capability to an existing web‐based geographic information system (Web GIS). By analyzing and discussing specific aspects of the user‐developer dialog within the context of a Web GIS software development life cycle, this article presents a case study for similar systems. The results of the UCD methodology is a discussion that presents a shift from an initial design to a new design that, based on user feedback, furthers the utility and usability of interactive masking within the Web GIS.