Based on the stakeholder theory, this research aims to analyze the relationship between hoteliers' perceptions of stakeholders' interests and the implementation of environmental management practices in Oaxaca, Mexico, incorporating the effect of three hotel characteristics: size, age and economic capacity. Empirical evidence, obtained from hotel owners and/or managers, reveals a direct and positive relationship between the hoteliers' perceptions of stakeholders' interests and the implementation of environmental management practices, with hotel age and size having a moderating effect. Economic capacity, as an independent variable, is also an important factor in the implementation of environmental management practices. Copyright © 2015 John Wiley & Sons, Ltd.