This paper explores literature relating to the gay travel market. It argues that the current discourse in this area has largely concentrated on the demand‐led approaches such as the motivations and demographic profiles of gay travellers and the use of gay space. However, in light of societal change as well as the increasing role of technology, there is a need to revisit the demographic, motivational and behavioural characteristics of gay travellers, particularly in the context of their use of gay space. With this in mind, this paper highlights a number of significant opportunities for future research into the gay travel market. Copyright © 2015 John Wiley & Sons, Ltd.