Objective To explore the influence of varying degrees of remoteness on practice‐level electronic medical record (EMR) adoption, including whether the effect differs across practice specialty. Data Sources Survey data on over 270,000 office‐based physician practices (representing over 1,250,000 providers) collected by SK&A information services during 2012. Study Design This study examined differences in EMR adoption by practices located across the nine‐category rural–urban continuum. Logistic regressions and associated marginal effects are used to assess how much a move up or down the rural–urban continuum code impacts the likelihood of EMR adoption, after controlling for characteristics likely to affect EMR adoption such as practice size and specialty. Principal Findings Overall practice‐level EMR adoption rates generally increase with the degree of rurality and range from 47 percent in the most urban counties to over 60 percent in the most rural. Moving from the most urban county to the most rural corresponded to a 7 percent increase in the likelihood of EMR adoption (p < .01). Conclusions EMR adoption rates do vary significantly across nonmetropolitan counties, and they generally increase as a practice becomes more rural. From a policy perspective, this suggests that urban practices may in fact be the lowest hanging remaining fruit for increasing EMR adoption rates.