The literature records that educational technologies have the power to ‘colonise’ societal cultures. However, this study asserts the co-existence of a counter power through which societal cultures may ‘colonise’ educational technologies too. This assumption of power struggle is examined by addressing the question: to what extent do societal cultures colonise educational technologies? This question is answered using a qualitative and quantitative enquiry into Israeli society. Having analysed the data, it is found that societies consist of beliefs, attitudes and behaviours that may challenge the determination of educational technologies. This could be seen as empirical evidence suggesting that, although educational technologies may seek to colonise societies, societies may seek to colonise educational technologies as well, with the two entities engaging in a politically reciprocal relationship.