Since the early 1980s, the sourcing of lithic raw materials has become central to studies of the territorial range and mobility strategies of Pleistocene foraging societies. Results have been fruitful but somehow repetitive. We will discuss the embedded procurement strategy, which presumes that raw material acquisition was part of other subsistence activities rather than an autonomous technological task. We argue that this theoretical assumption, when taken as dogma, restricts the role of technology in human history and also underestimates the way some lithic resources may have affected the organization of past hunter‐gatherers. We base our discussion on the Upper Paleolithic (UP) from the Liguro‐Provençal arc, with examples from the Proto‐Aurignacian and the Epigravettian. Our regional record shows that in this context the movement of rocks over distances greater than 100 km was the norm rather than the exception. We argue that these long‐distance procurements mirror technical needs that were oriented toward the selection of high‐quality flints. We support the hypothesis that indirect procurement was an important component of regional socio‐economic networks.