In this research, Finnish actors engaged in the conservation and sustainable use of local breeds on different levels and sectors were interviewed to find out how breeds are valued by different stakeholders and what kinds of policies and practices are preferred in their conservation and sustainable use; and which also gives rise to some ethical concerns. Four storylines based on sustainable use vs. conservation and service‐based vs. production‐based dimensions were derived from the research data. The research revealed a broad diversity of perceptions of the aims and means of conservation and sustainable use. Some stakeholders brought up different possibilities regarding the different means of in situ conservation. Yet, many were strictly in favour of conservation and against sustainable use. Moreover, in questions of ownership, stakeholders differed in their opinions. The colliding views diversify the conservation and sustainable use of landraces but simultaneously constitute a challenge to finding common aims and means to it. Communication between stakeholders should be improved to enable actors, at the implementation level, to make long lasting commitments regarding the conservation and sustainable use of local breeds. Furthermore, animals should be regarded as conservation actors, in addition to people and organisations.