The relationship between cultural–creative industries and globalization has been a significant concern of geographers for more than a decade. Geographers have argued that cultural–creative industries have become urban-based initiatives which reinforce social stratification and social inequalities. Analyzing Taiwan’s film industry, this article integrates the framework of the New International Division of Cultural Labor with the urban theory of David Harvey and Henri Lefebvre. The main research question examines how the famed Taiwan New Cinema was subsumed into the overarching structure of the New International Division of Cultural Labor in the neoliberal era. Meanwhile, through a case study of "Place of People" cinema in Taipei, this article examines the Taiwan state-led "Cultural and Creative Industry Development Plan" and its aftermath. This study argues that although public–private partnerships do in fact comprise Taipei’s urban entrepreneurial strategy governing Place of People cinema, they contribute to possibilities for the development of an alternative space for social and cultural transformation.