The analysis of length of stay and its determinants remains important in tourism due to its significant implications for tourism management. Results from previous studies show conflicting effects of the two central factors of length of stay: distance and first-time visitation. Hence, taking into account the not always unambiguous effect of distance and the variety-seeking and inertial behaviors of repeat visitation, the objective of this research is to add to the extant literature further empirical evidence. Data were collected from 908 U.S. visitors to a tourism destination in the Atlantic Coast of the United States and analyzed using the truncated negative binomial models. A positive impact of both distance and first-time visitation on length of stay is found. Managerial implications are provided.