This research examines the link between intrinsic motivation and creativity using inductive theory building to explore the intrinsic motivation of creative people. Data were gathered at six case study sites in France using semidirective interviews to explore how creative people experience their creativity and motivation in various contexts. Data analysis suggested a 2 x 2 model of the types of intrinsic motivation for creativity composed of two creativity dimensions based on the relationship to the setting (independent vs. dependent) and the focus of the creative behavior (egocentric vs. other-centered). The model suggests promising avenues for further research, and the development of theory about the complex relationships between intrinsic motivation and creativity. Furthermore, the model suggests possible insights into ways to encourage and support intrinsic motivation, and hence creativity, in organizations.