Whilst attention has previously focused on the importance of monolithic ethnic identities on migrant place-making, less attention has been paid to how place-making proceeds in super-diverse urban neighbourhoods where no single ethnic group predominates. This paper makes an original contribution by identifying the factors that shape migrants’ affinity with, or alienation from, super-diverse neighbourhoods. Through using and critiquing an analytical framework developed by Gill (2010) that identifies ‘ideal’ and ‘pathological’ place-making strategies, the paper contrasts two super-diverse neighbourhoods in the UK with different histories of diversity. We show how ‘ideal’ migrant place-making is more likely to occur where there is a common neighbourhood identity based around diversity, difference and/or newness, and where those with ‘visible’ differences can blend in. In contrast, ‘pathologies’ are more likely where the ongoing churn of newcomers, coupled with the speed and recency of change, undermine migrants’ affinity with place and where the diversity of the neighbourhood is not yet embedded. Even where neighbourhood identity based on diversity is established, it may alienate less visible migrants and culminate in a new form of (minority) white flight.