Building on observations from ethnography at the fin de siècle (Wellin and Fine, 2001), we address how ethnographers today approach their work tasks, incorporating new technology, emphasizing embodiment, sites of struggle, and increasing public engagement. We use the lens of the sociology of work to examine how ethnography has been shaped over the past 15 years, the lifespan of Qualitative Research. How do the challenges of occupational roles, places of research, and new forms of data gathering shape our collective work?