Race powerfully affects perceivers’ responses to faces, promoting biases in attention, classification, and memory. To account for these diverse effects, we propose a model that integrates social cognitive work with two prominent accounts of visual processing: perceptual learning and predictive coding. Our argument is that differential experience with a racial ingroup promotes both (a) perceptual enrichment, including richer, more well-integrated visual representations of ingroup relative to outgroup faces, and (b) expectancies that ingroup faces are normative, which influence subsequent visual processing. By allowing for "top-down" expectancy-based processes, this model accounts for both experience- and non-experience-based influences, such as motivation, context, and task instructions. Fundamentally, we suggest that we treat race as an important psychological dimension because it structures our social environment, which in turn structures mental representation.