This study surveyed sports editors about gender-related issues in hiring and coverage. Although many editors estimate reader interest to be low and do not believe coverage of women’s sports should be improved, results also suggest that sports editors’ values and beliefs have shifted over the past decade in ways that could lead to more opportunities for women journalists and to eventual improvements in coverage of female athletes and women’s sports. The research also suggests when sports editors commit to hiring women, they find women who can move up within organizations and become leaders.