We study a quota's effect on individual human capital investment incentives beyond merely altering individual's overall probability of being promoted. We assume that individuals sense relative deprivation from unfavorable (income) comparisons within their reference group and that comparisons take place within the same gender. The introduction of a female quota increases (decreases) the number of women (men) holding top positions. On one hand, the relative deprivation to which female individuals are subjected to increases. These female individuals respond to an increase in their relative deprivation by acquiring additional human capital which, because it enables them to increase their earnings, reduces their relative deprivation. On the other hand, male individuals invest less in human capital in response to a decrease in relative deprivation. We show that the human capital formed by women who are encouraged to do so by the quotas is larger than the human capital that men who are discouraged by the quotas refrain from forming. However, the positive human capital accumulation effect hinges on a certain level of ability by gender and on how much individuals perceive relative deprivation.