This article questions the still broadly accepted notion that the global debate about Responsibility to Protect (R2P) is divided into a Western (or Northern) ‘pro-R2P’ camp and a non-Western (or Southern) ‘anti-R2P camp’. In the same way, the relatively broadly accepted assertion that R2P is a Western concept overlooks the important contributions developing countries have made in the creation of the norm. Brazil’s stance vis-à-vis R2P, analyzed in this article, is a powerful example of this reality, and the country has, in the past years, temporarily assumed leadership in the discussion about how to strengthen the norm. Paradoxically, Brazil’s move was widely seen as obstructionist. This points to a broader bias that tends observers not to grant non-Western powers the same agency in the creation of rules and norms. The ongoing multipolarization will force observers to correct this vision, as countries in the Global South such as China will be increasingly able to ‘act upon’ R2P, a capacity that so far has been reserved for established powers.