When a composite laminate is tailored to suit its design intent, it is possible to improve the individual ply shapes to reduce component mass. If the laminate is going to be manufactured using an automated deposition system such as an automated fibre placement machine, then the design of the laminate will also influence the material deposition speed. This article identifies methodologies for indicating the likely impact on automated manufacture at the design optimisation stage by evaluating the ratio of ply perimeter to ply surface area when the laminate is defined as a simplified array of cells which are filled or unfilled to create a two-dimensional representation of the ply shape. A set of recommendations are made for using the methodology for improving deposition speed.