The British Army Reserve (AR), and in particular its logistics component, is undergoing profound changes. The Future Reserves 2020 policy aims to expand the AR and make it more deployable on operations. However, to date, FR20 has struggled to attract the recruits required to man this more deployable reserve force, despite recruitment campaigns offering increased monetary benefits. This study sampled AR logistics soldiers’ reasons for joining, remaining in service, and mobilizing when deployed. Consistent with the previous research, the study found that soldiers who joined for institutional reasons were more associated with longer career intentions and mobilizing for intrinsic reasons. Soldiers who joined for occupational reasons were less satisfied with all elements of reserve service and deployed in order to fulfill their contracts. These trends suggest that recruitment campaigns that stress the pecuniary benefits of reserve service may attract soldiers less committed to reserve service and deployments and who are harder to retain.