While information warfare (IW) has been treated by its foremost western proponents as a strategic revolution, the reasons for such a claim are actually rather weak if one considers how non-western approaches to the informational components of warfare have put forth their positions within a multidimensional context of strategy. This article ventures an Asian perspective that can potentially offer a more nuanced contribution to the study of IW. This article will pan out by first critically analyzing the predominantly American interpretation of IW as a set of five characteristics that can be contrasted to an Asian rival. Subsequently, we will elaborate a list of features likely to characterize a generic Asian IW approach, which I will argue, is more appropriately termed information operations (IO). These Asian IO features will be teased out through a reading of Sun Tzu, Mao Zedong, and Vo Nguyen Giap. An Asian IO approach will not distinguish wartime and peacetime applications, and neither will it place a premium on liberal democratic ideology as a basis for information superiority.