Selective Use of News Cues: A Multiple‐Motive Perspective on Information Selection in Social Media Environments
Published online on August 08, 2016
Abstract
This study investigated the effects of message and social cues on selective exposure to political information in a social media environment. Based on the heuristic‐systematic model, we hypothesized that readers' selective consideration of specific cues can be explained by situational motivations. In an experiment (N = 137), subjects primed with motivational goals (accuracy, defense, or impression motivations, as well as a control group) were asked to search for information. Participants preferred attitude‐consistent information and balanced information over attitude‐inconsistent information, and also preferred highly recommended articles. Defense‐motivated partisans exhibited a stronger confirmation bias, whereas impression motivation amplified the effects of social recommendations. These findings specify the conditions under which individuals engage in narrow, open‐minded, or social patterns of information selection.