The real‐life complexity of moral motivation can be examined and explained by reintegrating time and development into moral inquiry. This article is one of the possible integrative steps in this direction. A dynamic developmental conception of moral motivation can be a useful bridge toward such integration. A comprehensive view of moral motivation is presented. Moral motivation is reconceptualized as a developmental process of self‐organization and self‐regulation out of which moral judgment and action emerge through the interplay of dynamically intertwined cognitive and emotional components. Moral identity is proposed to emerge from long‐term self‐organization of moral motivation. In turn, as a higher‐order construct, moral identity has a top‐down influence on real‐time self‐organization. The article includes an account of short‐term changes in moral motivation, and an account that connects real‐time moral functioning with long‐term changes. Moral motivation is qualified as a dynamic developmental process on the basis of self‐organization, multicausality, nonlinearity, interconnectedness of time scales and substantial intrapersonal variability through motivational pluralism.