This study examined whether higher sensitivity to reward predicted higher fat and sugar intake among a sample of South African students at a university in the Western Cape and explored whether this relationship was mediated by food cue responsivity. It also examined whether sensitivity to punishment predicted higher fat and sugar intake among those who eat in response to anxiety. University students (n = 320) completed a series of questionnaires that measured sensitivity to reward and punishment, diet, their tendency towards hedonic eating, and their tendency towards eating in response to anxiety. Results showed that higher sensitivity to reward predicted higher fat intake. This relationship was partially mediated by eating in response to food-rich environments (hedonic eating). Sensitivity to punishment failed to predict diet. The results of this study add to the growing body of evidence showing a relationship between sensitivity to reward and eating behaviours, and how this relationship might play out in a university environment.